Sunday 2 November 2008

Forget the Bradley Effect...


Time has a good article today from Joel Stein, suggesting that is it not the Bradley effect that Barack Obama should be concerned with as voters enter the poll booths, but his lack of cool - the same thing that hurt Al Gore and John Kerry. It is tongue in cheek, but do read it.  In it he says that:

I am, however, deeply worried about the Urkel effect, which holds that voters leaning toward Obama will walk into the voting booth and suddenly think, I cannot take four years of listening to that giant-eared nerd. Because people are starting to realize that Obama is not all that cool. He's earnest like C-3PO, emotionless like Spock, overly practical like Encyclopedia Brown and incredibly skinny like C-3PO, Spock and Encyclopedia Brown.

Obama seemed cool at first because he uses slang, dresses well and bumps fists. But a lifetime of dangerous undercover work makes it easy for me to spot a fellow nerd. Obama has done a good job passing, with his nice suits, easy smile and attractive wife. But those are just the over-30 nerd trappings of success. Have you seen him try to dance? It's like watching a white guy make fun of other white guys. Sure, he played high school basketball, but how many cool kids play indoor sports in Hawaii? The man is all superego. He never gets angry or flirts with hot chicks by asking them to be his Vice President. Obama has written about using pot and cocaine, but a New York Times article found only school buddies who said he merely dabbled with marijuana. That's because the only people who bring up their drug use didn't really do drugs. Try asking George W. Bush about alleged cocaine use. You'll see how the nonnerds play it.

Mind you, if he thinks that Barack Obama might have a cool problem, spare a thought for John McCain...

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